Managing Google Ads, Meta campaigns and programmatic placements can leave your team working across too many disconnected screens. The right starting point is an ad management tool that brings the work together, so campaigns are easier to coordinate and review.
This guide compares 11 advertising management software options from the 2025 selection. Each offers a different way to save time, improve campaign returns and organize multiple campaigns without making the process harder to manage.
Use the comparison to match the software with your campaign goals, team and working style.
1. HubSpot Ads Software
Useful for: Bringing advertising and CRM activity together
What it offers: HubSpot connects Facebook, Instagram, LinkedIn and Google Ads campaign management with the CRM dashboard, giving the team one place to coordinate advertising and contact data.
Core Capabilities:
- Build ads, monitor their performance and report from the same platform
- CRM-powered targeting
- A/B testing and optimization
- Follow campaign returns through individual contact records
Strengths:
- Closely connected CRM and campaign workflows
- A strong fit for inbound marketing activity
- Approachable for teams getting started
Considerations:
- Can cost more than a dedicated standalone ad manager
Pricing: Starts free; paid plans from $45/month
2. Google Ads Manager (formerly Google Ad Manager 360)
Useful for: Coordinating display, video and app advertising
What it offers: Google Ads Manager brings programmatic advertising into a central workspace for managing Google campaigns, improving performance and reviewing the results.
Core Capabilities:
- Manage advertising inventory
- Support direct deals and programmatic buying
- Real-time bidding
- Review reporting and campaign analytics
Strengths:
- Extensive options for audience targeting
- Fits naturally into Google's advertising ecosystem
- Supports more advanced bidding approaches
Considerations:
- Requires time to learn the platform
- Better aligned with enterprise-level requirements
Pricing: Custom (depends on usage)
3. Meta Ads Manager (Facebook & Instagram)
Useful for: Managing paid social campaigns
What it offers: Create and coordinate campaigns across Facebook, Instagram, Messenger and Audience Network through a single interface.
Core Capabilities:
- Guided campaign setup
- Create custom audience segments
- Conversion tracking
- Follow performance metrics in real time
Strengths:
- Strong options for precise audience targeting
- Dynamic creatives
- Connects with Facebook Business Suite
Considerations:
- The range of controls can feel complex at first
Pricing: Free to use; Pay-per-click/spend
4. AdRoll
Useful for: Retargeting and eCommerce campaigns
What it offers: AdRoll focuses on retargeting across channels, including Facebook, Instagram, Google and email, helping eCommerce brands reconnect with interested buyers.
Core Capabilities:
- Retarget audiences across multiple platforms
- Create dynamic product advertising
- Connect email campaigns with advertising
- Review attribution in a shared dashboard
Strengths:
- Well suited to recovering abandoned carts
- A useful match for Shopify & WooCommerce stores
- Straightforward onboarding
Considerations:
- A less direct fit for B2B marketing
Pricing: Free basic plan; Premium starts at $36/month
5. WordStream Advisor
Useful for: Smaller businesses that need simpler campaign management
What it offers: WordStream helps SMBs create and improve campaigns through a simpler process, making it useful when the business does not have a full-time marketer.
Core Capabilities:
- Coordinate advertising across platforms
- 20-Minute Work Week optimizer
- Use keyword and audience data to guide decisions
Strengths:
- A straightforward interface
- Practical recommendations and performance insights
Considerations:
- Advanced teams may find customization restrictive
Pricing: Starts at $49/month
6. Skai (formerly Kenshoo)
Useful for: Large enterprise campaigns across channels
What it offers: Skai brings a data-led approach to large search, social and e-commerce campaigns, with capabilities built around enterprise-scale advertising.
Core Capabilities:
- Use AI to forecast campaign performance
- Access tools for market intelligence
- Optimize how campaign budgets are allocated
- API integrations
Strengths:
- Extensive analytical capabilities
- Adopted by major brands worldwide
Considerations:
- Requires a larger budget and more platform expertise
Pricing: Custom quotes
7. Hootsuite Ads
Useful for: Automating paid social activity
What it offers: For teams already using Hootsuite, its advertising capabilities bring paid social campaign creation, testing and analysis into a familiar workflow.
Core Capabilities:
- Promote the organic posts already performing well
- Receive recommendations on campaign budgets
- Review advertising reports in one dashboard
Strengths:
- Manage organic and paid social together
- Useful for putting paid support behind organic content
Considerations:
- Less suitable for advertising beyond social platforms
Pricing: Add-on feature; Hootsuite plans start at $99/month
8. Revealbot
Useful for: Automating Facebook and Google Ads workflows
What it offers: Revealbot uses rules-based workflows and AI triggers to automate advertising optimization, reducing the manual work behind campaign changes.
Core Capabilities:
- Build custom rules for automation
- Create multiple ads in bulk
- Connect campaign updates with Slack
- Monitor live metrics and receive alerts
Strengths:
- Automation that reduces repetitive campaign work
- Supports custom scripts for experienced users
Considerations:
- Better suited to users with advertising experience
Pricing: Starts at $99/month
9. Marin Software
Useful for: Coordinating paid search across channels
What it offers: Marin brings Google, Bing, Facebook and Amazon campaigns into one dashboard, helping teams coordinate cross-channel advertising.
Core Capabilities:
- Use tools for smarter bidding decisions
- Forecast campaign performance
- Connect campaign activity with attributed revenue
- Organize audiences into relevant segments
Strengths:
- Detailed analytical depth
- Can scale to enterprise requirements
Considerations:
- The interface can feel less modern
Pricing: Custom
10. Adobe Advertising Cloud
Useful for: Coordinating media buying and automation end to end
What it offers: Adobe's advertising platform brings TV, digital and programmatic media buying together in one dashboard.
Core Capabilities:
- Use AI-supported media buying
- Improve creative performance
- Analyze performance across channels
Strengths:
- Connects with Adobe Creative Cloud
- A strong fit for larger advertising budgets
Considerations:
- Its cost can put it beyond an SMB budget
Pricing: Enterprise pricing
11. Semrush AdClarity
Useful for: Understanding competitors and planning media
What it offers: AdClarity helps reveal competitors' advertising activity through campaign-level insights, giving media planning a more informed starting point.
Core Capabilities:
- Track competitors' advertising
- Analyze advertising creative
- Review publishers and placement reports
Strengths:
- A clearer view of competing advertising activity
- Supports media planning and budget decisions
Considerations:
- Provides intelligence rather than direct campaign management
Pricing: Custom plans
Compare the 11 Advertising Tools at a Glance
| Software | Main Use | Starting Price | Platforms Supported | Key Capability |
|---|---|---|---|---|
| HubSpot Ads | Connected campaign management | Free - $45/month | Google, Facebook, LinkedIn | CRM-powered targeting |
| Google Ads Manager | Programmatic advertising | Custom | Google ecosystem | Detailed inventory controls |
| Meta Ads Manager | Facebook/Instagram | Free (PPC) | Meta apps | Dynamic creative and targeting |
| AdRoll | Retargeting/eCommerce | Free - $36/month | Google, Facebook, Email | Recovering abandoned carts |
| WordStream | Small businesses | $49/month | Google, Facebook, Bing | 20-minute optimizer |
| Skai | Enterprises | Custom | Google, Facebook, Amazon | AI-supported forecasting |
| Hootsuite Ads | Social automation | $99/month | Facebook, Instagram | Promoting organic content |
| Revealbot | Automation | $99/month | Google, Facebook | Build custom rules for automation |
| Marin Software | Paid search | Custom | Google, Bing, Facebook, Amazon | Smart bidding |
| Adobe Advertising | Enterprise media buys | Enterprise only | TV, programmatic, digital | Creative Cloud integration |
| Semrush AdClarity | Competitor analysis | Custom | Multiple | Tracking competing advertisers |
Choose Around Your Campaigns, Not the Feature Count
The right advertising management software depends on the job. WordStream or Hootsuite Ads can suit basic automation, while AdRoll is relevant for multiple eCommerce campaigns. Adobe or Skai may fit a larger budget and broader omnichannel requirements. Match the investment with the work the business actually needs.
The aim is simple: put advertising spend behind a more deliberate system with a tool that supports that system.
FAQs: Choosing Advertising Management Software
1. Which tools are approachable for a new team?
WordStream and HubSpot Ads offer approachable dashboards for users getting started.
2. Can one tool support several advertising platforms?
Yes. Platforms including Skai, Marin Software, and AdRoll provide cross-platform capabilities.
3. Which option focuses on retargeting?
AdRoll is designed around retargeting across platforms.
4. Are there options with a free starting tier?
Yes. Meta Ads Manager plus the basic versions of HubSpot Ads and AdRoll offer a free way to start.
5. When does connecting the CRM matter?
For lead generation, the connection is particularly valuable. HubSpot connects advertising campaigns directly with contact records, making that link central to its approach.