Over one billion users are logging onto Facebook, chatting with friends, ‘liking’ their favourite and de-friending their not-so-favourite. Marketers have long seen the value in using Facebook to promote a business, but knowing exactly how to post something on Facebook that generates leads can be a tough job. This can be doubly so for a small business with a limited budget and no marketing department.
Try these tips to give your Facebook posts a kick in the right direction:
People like photos. Most of the time, they like looking at photos more than they like words. Using a photo correctly can get across the same message it might take 100 words to use, and in our faster-than-fiber society, those seconds matter. When you’re posting anything, if you can use a photo rather than a link, do it. It’s more visually appealing and you can brand yourself at the same time.
Only If They Look Good Find out what Facebook likes in terms of dimensions for their photos. If you don’t follow the standards, your photo may look terrible or it may not fit in the space provided. It’s only good to think outside the box when the result is effective.
Links Look Horrendous
Long, drawn out links look terrible in Facebook posts. There’s just no need to put them in the post when a user can navigate to the content by clicking on a picture or the title. In the same way that long links look terrible, so do titles that are too long. Remember to keep your titles succinct and to-the-point.
Say What You Want to Say
There’s a reason some people are paid big bucks to use words – they can be hard to use properly. When writing out a Facebook post, it’s important you get your message across without a lengthy explanation or too much superfluous material. A great way to cut out any redundant material is to reread your posts, asking yourself if it’s important to the core message. Most people say too much rather than too little, so if it’s not important to core message, cut it out.
Timeline First, Album Later
Everything you post on Facebook should be visible for all your fans to see. If you post something in your album, it’s not going to get the same amount of attention it might have if you posted it in your timeline.
It may seem like a lot of work, but something as simple as having useless content instead of a photo that can do the same thing might mean the difference between traffic and no traffic. People don’t need a big excuse not to visit your page; there are tons of other businesses out there employing all the best tactics. If you don’t use them, they’ll just move on someone who is.
Are you looking for better traffic? Contact us and find out how we can help you do what we do best – move your business.