Real-time social media is rapidly replacing the Facebooks, Twitters, and Instagrams of the social media world. With new tools like Facebook Live, Periscope, and SnapChat, it’s time for marketers to jump on the real-time train. Here’s why you should start embracing this new branch of social media.
1. You’ll Be Rewarded Nicely
Any social media marketer knows that it pays to keep up with Facebook trends. After all, the social platform has over 1 billion monthly users, which means your target audience is most likely already using it on a regular basis. Facebook Live, the social giant’s newest addition, is a real-time video streaming tool that allows users to watch videos as they’re being filmed, but it also allows them to go back later and rewatch already broadcasted videos from the newsfeed or timeline. Because this is the new, trendy tool for Facebook, the brand is rewarding users who are embracing it by giving them a broader reach. This means that utilizing Facebook Live in a smart way could help you significantly increase your audience and engagement numbers.
2. Younger Demographics Love Real-time Media
Millennials began to embrace the real-time trend with Snapchat, the phone app that allows users to share photos and short videos with their friends and fans. The catch: Each post or message has an expiration time or can only be viewed a limited number of times. Right now, Millennials account for 45% of users on the platform. They’re also spending over twice as much time per day on Snapchat as those over 30 years old. Over half of the users of Periscope, Twitter’s live-streaming platform, are millennials. So, if your brand is targeting young people, this is your platform.
3. You Can Play Up a Sense of Urgency
Forget your consumers saying, “I’ll read that later” and then forgetting about your content. Streaming video live adds a feeling of “here and now” to your marketing campaign. In many ways, it’s using the same mentality that advertisers have been using for years with their “limited-time offer” approach to sales. Platforms like Snapchat, especially, add a sense of urgency, because the content actually disappears after a set time.
4. It’s a Great Way to Engage With Your Audience
The awesome bonus about live-streaming tools, like Periscope and Facebook Live, is that they allow brands to communicate directly with their audience in real time, making it feel like more of a conversation. While brands are streaming videos, fans and followers can tune in and like and comment. Then, because brands are receiving those comments in real time, they can respond accordingly on the video, should they choose to. This feature is the closest to a true brand-to-consumer conversation that social media has ever seen. Use it to connect directly with your audience.
5. Stay With the Times
As a social media marketer or brand leader, you know how important it is to stay up to date on current trends. The industry is constantly changing, and as your audience shifts to new platforms, you need to also in order to stay relevant. While you certainly shouldn’t abandon older approaches, such as posting links on Facebook or Twitter campaigns, it’s always valuable to have your hand in a lot of social pots. Don’t miss out on the live-streaming trend that’s currently rocking the social media world.