Are your email contacts dwindling? Do you feel like your email open rates are drastically dropping? Once you invest the time and work to build up your email list, you want to make sure your target audience is seeing your message. Email marketing is a critical part of inbound marketing and the easiest way to communicate with customers. Here are five tips to maximize your email marketing.
1. The Art of the Subject Line
A unique and engaging subject line is one of the easiest ways to ensure your message gets across. Thousands of emails are being sent every hour of every day. The battle of email success can be won with a captivating, call-to-action subject line. Craft an email subject that will entice people to click, while providing them a glimpse of the meat of your message.
2. Make It Personal
Including the first name of the subscriber almost always boosts an open rate. You can also utilize your email campaign carrier to your advantage and have your subscribers provide certain info, such as rewards card numbers or a name. This can help you further tailor emails to a subscriber.
3. Content is Key
Just like blogs and websites, content is very important when it comes to emails. Always include high quality, informative and appealing content in your messages that is balanced property with images. Using too much copy can overwhelm a reader while numerous images can slow the process of loading the email. You can also offer something of value to your subscribers in the emails. Include tips, discounts and other items that help you be seen as an expert.
4. Timing is Everything
Be sure to send emails at an appropriate time to ensure they get opened. Many email marketers agree that sending midweek emails get the highest open rates. Late mornings and early afternoons are the most lucrative times of day to warrant your message getting opened. You should experiment to find the best time to send your emails.
5. Avoid Spam Filters
Don’t let your emails end up in the dreaded spam box! Spam filters browse the content of emails to make sure you’re not sending spam. Be sure to avoid using words and symbols including free, ad, business, $$$, remove, promise, order now, weight loss, refinance, opportunity and brand name of any male enhancement drug to make sure your emails get through.