As a business owner, how many jobs do you have? In order to make good, informed decisions about how to run your business, you need to be conversant, if not an expert, in every stage of the operation. There’s no doubt that you’re a dedicated innovator, working behind the scenes to craft your product. You’re also a capable manager, motivating your staff to do exceptional work. But the mere fact that you have a staff shows that you understand the necessity of delegation. There simply aren’t enough hours in the day to personally do everything you need to do to succeed.
So why are you still handling all of your company’s social media marketing needs yourself?
Today, social media marketing is a complex but effective way to reach and retain a higher quality of customer. It’s an essential part of modern business though many business owners who recognize this still struggle to succeed in the social media sphere. Partnering with a social media marketing firm makes sense out of the confusion. Before you devote another hour to parsing analytics or crafting the perfect post, ask yourself these questions:
1. What essential tasks am I neglecting?
There are countless jobs to do but only a handful of tasks that can only be done by you, the leader of your company. This is why you’ve hired other people to answer your phones, balance your books, and handle other day-to-day jobs. Marketing is not a job that only the CEO can do, so it’s often a distraction from your other, more fundamental leadership tasks. Contracting with a social media firm frees up time, plain and simple.
2. Can I afford full-time marketing staff?
Delegation is all well and good, but it never comes for free. A lot of businesses don’t have marketing professionals on staff simply because there’s no budget for so many salaries and benefits packages. And yes, modern marketing does entail an entire team, not just one, multi-talented marketer. Unless you feel like you can afford an analyst, a content specialist, a graphic designer, and a team manager, you’re better off contracting with an agency that gives you a skilled team at a fraction of the cost.
3. How much time do I have for learning?
There are two ways to learn anything: slower self-teaching and faster mentoring. Even if your ultimate goal is to know everything you, as a business owner, need to know about social media marketing, you’ll give up more time to self-teaching than to working with a client-focused marketing agency. Any marketing firm that respects its clients builds education into their services. You will simply learn more in less time by partnering with a client-nurturing agency than by turning your mind to mush trying to make sense of the marketing process on your own.
You’ve asked yourself these questions and you’re ready to save yourself time, money, and stress. Contact us today for a free social media marketing consultation and learn how you’ll benefit from a partnership with us.