In today’s world of instant technology and smart phones, digital marketing agencies need to stay abreast of the latest search engine optimization marketing strategies so that they can retain the best results possible for their clients. Responsive design is enabling businesses seeking a single-site solution much simpler methods for mobile search engine optimization. However, mobile devices have also brought on an entirely new set of challenges in the form of apps. This is causing SEO agencies to diversify their search strategy beyond just the browser.
Using a search engine is the top mobile browser activity, and that’s no surprise since people want to gain knowledge even when they are on the go. But more folks prefer apps for most mobile activities instead of using their browser. Some of the top mobile apps in the U.S. are directly search-focused, such as Google Search and Maps apps. When using search engine optimization strategies for mobile app devices, traditional SEO rules apply, but with a new twist.
In order to get optimum results when using app-based search ecosystems, you need to know the most popular apps available and how to increase your ranking. One of the most important items to consider is that most of these apps are simply app UR “windows” that give people the same results as a traditional browser.
A lot of the app search results appear from their web index, so applying mobile SEO practices is critical to findability. The best technique to use when it comes to an search engine optimization mobile campaign is URL structure. If you use this method, you will also need to be vigilant of a subdirectory. You should also adhere to crawler access, user experience, page load speed and content optimization.
Another step to success is becoming familiar with the popular search engine apps that most people are using. These include Google and Bing. Google’s most used app is the Google Search App. Basic browser SEO rules will work best with this app. Be sure that you have rich content that loads easily and is also accessible to crawlers and free of obstacles.
Bing is very similar to Google in that its app search results from its main browser index. You can still adhere to basic SEO browser rules when using this app strategy. Other search apps to familiarize yourself with include Yelp, Foursquare and Facebook.